Your privacy is of the utmost importance to us.
As part of our ongoing effort to provide the best service to you, we have updated our Privacy Policies effective May 25, 2018 to account for the EU General Data Protection Regulation. In connection therewith, we have rewritten our policies into a clearer and more easily accessible format, including more clearly explaining choices concerning your personal data.
Thank you for your continued loyalty and support.
All references to “Company,” “we,” “us,” and “our” shall mean The River Connection, Inc. Company’s privacy policy tells you about the information Company, collects. In addition, it explains how we use that information and how you can opt out of certain uses of information we may collect. If the practices described in this privacy policy are not acceptable to you, you should not provide Company with information about yourself. If we make a material change to our privacy policy, we will contact you with respect to the material change. If we decide to otherwise change our privacy policy, we will post a new statement on our website (“Website”). Therefore, we encourage you to check the date of our privacy policy whenever you visit our Website for any updates or changes. Collection of Your Personal Information
“Personal Information” refers to information that relates to an identified, or identifiable, person. This includes, for example, your first and last name, home address or email address. In addition to Personal Information, we also collect “non-personal information,” which is information that does not identify you. Examples of non-personal information include age range and gender, or aggregate information. The Personal Information that we collect depends on what services you use or information that you request. Our collection and processing of your information is based on different contexts: our obligations under law, our legitimate interest in conducting our business, protection of a natural person’s vital interests and/or upon your consent. The following are examples of some Personal Information that we may collect as well as when and how we collect it.
Registration and Transactional Data
When you register on or use our Website, we may collect various kinds of Personal Information, including your first and last name, email address, home address and, phone number. The information is used to process your requests or to send you information about the Company, our products, services or offerings. The information may also be used to create a convenient and easy-to-use online reservation service or shopping process that includes an online “shopping cart” that allows you to track selected products and proceed through purchase. We also collect and store access information related to your account, including user name and user password. When you make purchases from our Website, we may collect information such as product orders, shipping address(es), and credit card information in order to process your purchase.
Customer Service Correspondence
We may collect information that identifies you individually, such as your first and last name, home address, email address, and phone number when you submit comments, questions or suggestions to us. We use that information to verify your identity and to respond to your correspondence.
Internal Analysis
We may use aggregate information for statistical, design or operational purposes such as to estimate our audience size, to measure aggregate traffic patterns and/or to understand demographics, customer interest, purchasing and other trends among our users and customers, including you.
Marketing and Promotions
We may also use your Personal Information for the marketing and/or promotion of Company, including our products and services.
Sharing Your Personal Information
We do not sell or share information that identifies you individually or makes it possible for other parties to contact you directly without your consent, except as disclosed in this privacy policy and in the following circumstances:
Service Providers
We may share your information with service providers and others who help us operate our business or provide services on our behalf.
Business Transition
We may share or sell your information as an asset of Company in conjunction with the sale to a third party of our Company or a portion of our assets.
Legal Purposes
We may share your information:
1. to conform with the law, respond to claims or comply with legal process served on Company (e.g., a lawful subpoena, warrant or court order, or discovery request);
2. to enforce or apply our policies or agreements (including to bill and collect for amounts owed to us);
3. to protect and defend our or our users’ rights or property, our Websites, our employees, users, or the public, including fraudulent, abusive or unlawful use of our Website; or
4. if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
You can make the following choices regarding your Personal Information:
1. Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials to you. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive or by contacting us with such request pursuant to the “How to Contact Us” section below. If you decide not to receive promotional emails, we may still send you service-related communications.
2. Changes to Your Personal Information. We rely on you to update and correct your Personal Information. Our Websites allow you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law. If our Website does not permit you to update or correct certain information, contact us with such request pursuant to the “How to Contact Us” section below.
3. Deletion of Your Personal Information. Typically, we retain your Personal Information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. In addition, we may keep your Personal Information as needed to comply with our legal obligations, resolve disputes, and/or enforce our agreements. You may, however, request that we delete your Personal Information by contacting us with such request pursuant to the “How to Contact Us” section below and we will delete such Personal Information to the extent required by law.
4. Revocation of Consent. You may revoke consent, or object, to specific processing of your Personal Information by contacting us with such request pursuant to the “How to Contact Us” section below. If you revoke your consent for the processing of Personal Information, then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity.
5. Access to Your Personal Information. If required by law, upon request, we will grant you with reasonable access to the Personal Information that we have about you. You may request access to your Personal Information by contacting us with such request pursuant to the “How to Contact Us” section below.
6. Online Tracking. We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.
7. California Residents. California residents may be entitled to ask us for a notice describing what categories of Personal Information (if any) we share with third parties for direct marketing purposes. We do not currently share information with third parties for direct marketing purposes.
Protecting Your Information
To help maintain data accuracy, prevent unauthorized access to or disclosure of, and ensure the appropriate use of your Personal Information, we have put in place physical, electronic and managerial procedures. In the event that we are required by law to inform you of any unauthorized access to your Personal Information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Retention of Information
We retain Personal Information for the period necessary to fulfill the purposes outlined in this policy, or until an individual requests that we delete information about them, unless a longer retention period is required or is permitted by law. If you would like additional information concerning how long we keep a specific type of information, you can contact us pursuant to the “How to Contact Us” section below.
Aggregate Information
We collect aggregate information about you and your use of our Website whenever you visit us online. For instance, we may collect various forms of “click stream” information such as entry and exit points for our Website (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. This aggregate information generally will not identify you or be correlated to you individually for external purposes.
Links to Other Sites
Please be aware that we provide links to third-party websites we use as a service or for informational purposes and that we are not responsible for the content or information collection practices of those pages. Please note that these websites’ privacy policies may differ from our privacy policy. We encourage you to review and understand their privacy practices before providing them with information.
Transmission of Information to Other Countries
Your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your Personal Information to us, you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States of America.
Third Party Tracking
We do not participate in behavior-based advertising.
How to Contact Us
If you have any questions about our privacy policy or our use of your information, or if you need help accessing, changing, or deleting your information, or otherwise electing to make any of the choices in “Your Choices” above, you can email or contact us as set forth below.
Email us at: marshall@the-river-connection.com
Or send a letter to:
The River Connection, Inc.
9 West Market Street
Hyde Park, New York 12538
If you are not satisfied with our response, and you are in the European Union, you may have a right to lodge a complaint with your local supervisory authority.
Effective Date: May 25, 2018